Acquisition project | Youneek Pro Science

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Acquisition project | Youneek Pro Science

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Let’s begin

Elevator Pitch

Youneek Pro Science is revolutionizing the beauty and wellness industry with a unique blend of science-backed formulations and the power of natural ingredients. Our brand is dedicated to creating high-performance products that cater to the diverse needs of modern consumers. With a focus on efficacy, safety, and purity, Youneek Pro Science stands out in the market by offering solutions that are not only effective but also gentle and safe for everyday use.

Understand your Product

Youneek Pro Science offers a premium range of beauty and wellness products designed to address specific skincare and haircare needs through the power of natural ingredients and cutting-edge science. Our Product includes shampoo, conditioner, hair oil, face wash, serum, and body care items, all formulated with carefully selected ingredients like Japanese Camellia Oil and Australian Kakadu Plum. We have 16 products in total and all are clincally and dermatologically tested

Product Features

We use high-quality, natural ingredients known for their potent benefits, such as Japanese Camellia for deep hair nourishment and Australian Kakadu Plum for vibrant, age-defying skin and Rich source of Vitamin C.

Science-Backed Formulations: Our products are developed with the latest scientific research to ensure efficacy and safety, providing real, visible results.

All Products of Youneek Pro Science is Clincally and dermatologically tested

Youneek Pro Science addresses common issues like hair Hygiene, scalp health, Skin textures, and dullness. Many consumers struggle to find effective, safe products that provide real results without harsh chemicals. Our products solve this by offering gentle yet powerful solutions that improve hair texture, enhance skin radiance, and promote overall well-being, all while ensuring that safety and purity are never compromised.

By bridging the gap between natural ingredients and scientific innovation, Youneek Pro Science delivers products that not only meet but exceed consumer expectations in the Indian D2C market.

Understanding Core Value Proposition

The Core Value Proposition of Youneek Pro Science Products is We Provide the solution for their daily personal care Routine. Modern Age Problems are solved with our Modern Science Based Solution and With Natural Ingredients. Our products are developed with the latest scientific research to ensure efficacy and safety, providing real, visible results.

Understanding the Users

Name	Age	Gender	Location	Role Model / Fan	Type of Online User	Living Situation	Occupation	Hobbies	Personal Goals	Professional Goals	Average Daily Spends	Average Monthly Spends	Average Yearly Spends	Spends time during week on?	Source of Awarness	View on Youneek Website
Ayush Agarwal	25	Male	Chennai	Kohli	Regular	Standard Middle CLass	Fitness Person	Workout, Playing Sports	Want to be fit and Achieve Success	Want to make many people active in Fitness Journey	5000	25000	300000	Health & Fitness,Self care,Sports & Physical Activities	Friends,Social Media	Easy to use,Good,Modern
Isha	22	Female	Mumbai	Alia Bhatt,Deepika padukone	Regular	Great	Student	watch movies, Cook New food	Want to start a venture in Food industry	Want to Have multiple Stores	7000	30000	500000	Entertainment,Household chores,Networking and Social Events,OTT,Self care,Shopping and Errands	Ads,Friends,Social Media	Easy to use,Enjoyable,Good
Mokshi	24	Female	Mumbai	Dad,Krunal Rawal,SRK	Regular	Great	Fashion Designer	Watch Movies, Play Sports, Chillout Sometime	Want to be very Active in Other Activies like fitness ,sports	Want to Scale up my Fashion brand	7000	30000	500000	Art and Creativity,Family Time,Health & Fitness,Self care,Travel,music,social media	Friends,Influencers,Social Media	Easy to use,Enjoyable,Good,Modern
Kinjal	31	Female	Chennai	Hrithik	Average	Great	HouseWife	Dance,Spirtual , Travel	Want to travel And explore	Want to start concetrating on dance	3000	20000	250000	Entertainment,Family Time,Networking and Social Events,Shopping and Errands,Spiritual Practices,Travel	Friends,Sisters,Social Media	Easy to use,Enjoyable
Disha	26	Female	Chennai	Farhan Akhtar,SRK	Regular	Great	Business	Enjoys Movies, Travel	Want to travel the world	Want to grow myself in my industry	10000	50000	800000	Family Time,Leisure activities,Networking and Social Events,Personal & Professional Development,Self care,Socializing	Ads,Friends,Influencers,Social Media	Easy to use,Enjoyable,Good

This are the users details taken by simple and short survey done among friends and family

Understanding your ICP

Criteria	ICP 1	ICP 2	ICP 3	ICP 4	ICP 5	ICP 6
Name	Shruti Jain	Aisha Khan	Priya sharma	Riya Mehta	Ankit Patel	Varun reddy
Age	28	21	23	25	25	27
Demographics	Indore, Marketing Executive	Lucknow, College Student	Jaipur, Early Career Professional	Mumbai, Junior Architect	Ahmedabad, Marketing Associate	Hyderabad, Software developer
Need	Effecitve Anti Dandruff Solution that Doesn’t Dry out the scalp	Nourishing hair care that adds shine and softness	A Lightwieght non greasy hair oil that promotes hair health without weighing it down	A High Protection sunscreen that doesn’t leave a white cast or feel greasy	A daily face wash that controls oil and reduces acne breakouts , while keeping skin fresh and clean	A nourishing oil that strengthens hair without making it greasy,especially for combating hair fall
Pain Point	High Dandruff and dry scalp , Leading to irritation and discomfort	Dull , Lifeless hair due to frequent stlying and exposure to pollution	oily scalp but dry ends, leading to frizzy and unmanageable hair	Sensitive Skin prone to sunburns and most suncreens leave a white cast	Oily, Acne-prone skin that often feels greasy and leads to frequent breakouts	thinning hair and hair fall due to stress and long hours , leading to a lack of confience
Solution	Youneek pro science special action Shampoo	Youneek Pro Science's Japanese camellia Hair shampoo and conditioner	Youneek Pro science's Japanese camellia hair Oil	Youneek Pro Science's Sunscreen with SPF 50 + \| PA +++	Youneek Pro science's Australian kakadu plum Foaming face wash	Youneek Pro science's Japanese camellia hair Oil
Behaviour	Frequently switches shampoos in search of a solution , Follows hair care experts in social media	Regularly invest in hair care products , Follows beauty influencers for tip	Looks for hair oils that nourish without making hair gressy , follows hair care routine online	Invest in high quality sun protection product , Follows Dermatologist recommendation	Frequently tries out different face washes ,follows skincare influencers for recommendation	Regularly seeks out products that combat hair fall, follows social media for health and grooming tips
Perceived Value of Brand	Specialized cae for scalp health	Luxurious hair care that restores natual beauty	nourishing care without the heaviness	High - Protection skincare without hassle	Effective skincare for clear, Balanced skin	science backed solution for stronger hair
Marketing Pitch	Say goodbye to dandruff ,Hello to a healthy scalp	Unlock the secret to shiny , Beautiful hair	Nourish Your hair ,without the grease	Protect you skin, without the white cast	Cleanse your skin,fight breakouts with natures best	Strengthen your hair , Boost your confidence
Goals	Achieve a flake free healthy scalp	Achieve soft, shiny hair that feels healthy and strong	Achieve well nourished frizz - free hair	Maintain sun protected even toned skin	Maintain clear, fresh skin throughtout the day,with fewer breakouts	Reduce hair fall and improve hair strength , Leading to healthier looking hair
Frequency of use case	2-3 times a week	2-3 times a week	2-3 times a week	Daily	twice daily	2-3 times a week
Average Spend on the product	Rs 600 - 1000	Rs 800-1200	Rs 500 - 1000	Rs 800 - 1200	Rs500-1000	Rs 600 - 1000
Value Accessibility to product	High - Prefers Products available online with Fast delievery	High - Prefers Products available online and in Stores	High - Prefers Products available online with Detail ingredient lists	High - Prefers Products available online and in pharmacies	High -Prefers products available online and in local stores	Medium - Prefers Products available online with Detail ingredient information
Value Experience of the product	High - Values Products that are gentle yet effective	High - Values products that enchance hair's natural shine and softness	High - Values lightwieght , Non - Greasy formuals	High - Values products that provide strong sun protection without greasiness	High - values products that leave skin feeling refreshed and oil free	High - Values lightwieght , Non - Greasy formuals

ICP Prioritization Framework

Criteria	ICP 1	ICP 2	ICP 3	ICP 4	ICP 5	ICP 6
Adoption Curve	High	High	Medium	High	Medium	Medium
Appetite to Pay	Low	Medium	High	High	Medium	Medium
Frequency of Use Case	High	High	Medium	High	Medium	Medium
Distribution Potential	High	High	Medium	High	Medium	Medium

Understand Market

Company

Founding Year

Core Problem Being Solved

Products/Features/Services

Users

GTM Strategy

Channels Used

Pricing Model

Funding

Brand Positioning

UX Evaluation

Right to Win

Learnings

82°E

2022

Providing high-quality skincare inspired by holistic wellness practices.

Skincare products with Ayurvedic ingredients and modern science.

Health-conscious individuals, urban professionals

Strong digital presence, influencer collaborations.

E-commerce, social media, select offline stores

Premium pricing

Backed by celebrities and private investors

Luxury, holistic skincare blending modern science with tradition.

User-friendly website focused on aesthetics and education.

Strong brand story connected to wellness, sustainability focus.

Importance of brand storytelling, effective influencer marketing.

Foxtale

2021

Affordable, high-quality skincare tailored for Indian skin.

Skincare essentials like cleansers, toners, and moisturizers.

Price-sensitive consumers, young adults, millennials

Social media, influencer partnerships, direct-to-consumer.

E-commerce (website, Amazon), social media

Competitive pricing

Seed funding from venture capital firms

Affordable yet effective skincare brand.

Simple, clean website design focused on ease of use.

Affordable pricing, tailored products for Indian consumers.

Potential for growth in budget-friendly skincare.

Mamaearth

2016

Providing toxin-free, natural products for families, addressing concerns about harmful chemicals.

Skincare, haircare, baby care products with natural ingredients.

Families, eco-conscious consumers

Omni-channel presence, digital marketing, collaborations with mom influencers.

E-commerce, physical stores, direct selling

Mid-range pricing

Multiple rounds of funding from venture capitalists

Family-friendly, toxin-free brand.

Interactive, informative website focused on educating parents.

Strong focus on safety, natural ingredients, extensive product range.

Importance of trust through safety and transparency.

WOW Skin Science

2013

Premium, natural, and cruelty-free beauty products at affordable prices.

Skincare, haircare, wellness products free from harmful chemicals.

Consumers seeking natural, cruelty-free alternatives

Digital presence, customer reviews, influencer partnerships.

E-commerce (website, Amazon, Flipkart), offline retail

Competitive pricing with frequent promotions

Backed by private equity firms

Natural, effective alternative to mainstream brands.

Engaging website focused on user reviews and product benefits.

Commitment to natural ingredients, cruelty-free practices.

Impact of user-generated content in building brand credibility.

Deconstruct

2021

Simplifying skincare with straightforward, science-backed products for specific skin concerns.

Targeted skincare products like serums and moisturizers.

Consumers with specific skin concerns, individuals seeking simple routines

Educational content marketing, collaborations with dermatologists.

E-commerce (website, Amazon, Nykaa), social media marketing

Mid-range pricing

Seed funding from venture capitalists

Science-first skincare brand.

Informative website focused on ingredient transparency.

Clear, science-backed formulations.

Value of transparency and education in skincare.

SoulFlower

2001

Providing 100% pure, natural, and cruelty-free personal care products.

Essential oils, handmade soaps, hair care, skin care, and bath salts.

Eco-conscious consumers, wellness enthusiasts

Focus on natural ingredients, sustainable packaging, and wellness.

E-commerce (website, Amazon), retail stores, social media

Mid-range pricing

Privately funded

Positioned as a natural and sustainable beauty brand.

Simple and natural-themed website, easy navigation.

Strong focus on purity, natural ingredients, and sustainability.

Importance of aligning products with consumer values on purity and sustainability.

TAC (The Ayurveda Co.)

2021

Making Ayurvedic wellness and personal care accessible to the modern consumer.

Skincare, hair care, wellness products based on Ayurvedic principles.

Health-conscious individuals, urban millennials

Heavy use of digital marketing, influencer collaborations, and education on Ayurveda.

E-commerce (website, Amazon, Nykaa), social media

Mid-range pricing

Raised funding from venture capital

Positioned as a modern Ayurvedic wellness brand.

Modern, user-friendly website with educational content on Ayurveda.

Balancing traditional Ayurveda with modern consumer needs.

Effective communication of Ayurvedic benefits to a modern audience through education and digital channels.

To Start Scaling up the Business

Target Age Group - 18 to 35 ( Male & Female )

Cities - Tier 1 cities of India

Spending Limit - Rs 1000 to Rs 2000 ( For Personal Care product )

TAM :

Users : 60 Million Users

Product value : Rs 1000 Approx

TAM would be 60 Billion INR

SAM :

If we target 20% of users

Users : 12 Million

Product value : Rs 1000 Approx

SAM would be 12 Billion INR

SOM :

If we try to obtain 5% of Sam

Users : 6 lakh

Product value : Rs 1000 Approx

SOM would be 600 Million INR

This numbers are taken considering we achieve it in 1-2 years

Designing Acquisition Channel

Channel Name	Cost	Flexibility	Effort	Speed	Scale	Budget
Friends And Family	Low	Low	Low	Low	Low	Low
Google Ads	Medium	High	Medium	High	High	Medium
Meta Ads ( Facebook & Instagram )	Medium	High	Medium	High	High	Medium
Marketplaces ( Amazon/Flipkart Etc )	Low	High	Low	Medium	HIgh	High
Retail Store	High	Low	High	Low	Low	High
Whatsapp & Email Marketing	Low	High	Low	High	Medium	Low
Referral Program	Low	Medium	Low	low	low	Medium
Content Loops	Low	Medium	Medium	High	High	Medium

Detailing your Acquisition Channel

Organic Channel

The best Organic channel is Google Seo , We have done some research in Keywords planner have fetch some data out of it.

Key Word		Avg. monthly searches	Three month change	YoY change	Competition	Competition (indexed value)	Top of page bid (low range)	Top of page bid (high range)
beauty care shop	INR	5000.0	0%	0%	Low	3	11.66	59.92
beauty face care	INR	5000.0	0%	0%	Medium	59	9.83	41.14
best skin and hair care products	INR	50.0	0%	0%	High	100	24.37	144.99
best skin and hair products	INR	5000.0	0%	900%	Low	6	15.92	57.78
best skin and hair products	INR	5000.0	0%	900%	Low	6	15.92	57.78
body hair care	INR	50000.0	-90%	0%	High	100	1.59	22.13
body wash and hair shampoo	INR	500.0	0%	900%	High	100	6.43	51.10
care for hair	INR	50.0	0%	0%	High	97	21.28	57.85
care your hair	INR	50.0	0%	0%	High	98	0.66	55.41
face and skin care products	INR	5000.0	0%	0%	Low	15	20.84	59.63
face scrub	INR	5000.0	0%	0%	Medium	59	16.08	59.69
face skin creams	INR	5000.0	0%	0%	Low	9	23.55	60.00
face toner on hair	INR	50.0	0%	0%	High	100	1.09	32.11
face wash affordable	INR	5000.0	0%	0%	Low	15	22.94	62.41
for bright skin	INR	5000.0	0%	0%	Medium	57	0.98	147.64
glowing skin body wash	INR	50000.0	0%	0%	Medium	47	18.09	59.99
glycolic acid hair products	INR	5000.0	0%	0%	High	95	8.65	47.75
hair & body care	INR	50000.0	0%	0%	High	100	21.77	69.51
hair and body care	INR	500.0	0%	0%	High	100	6.94	49.88
hair and face wash	INR	50.0	0%	0%	Medium	57	15.50	80.16
hair and skin products	INR	500.0	0%	0%	Low	29	20.76	82.70
hair and skin routine	INR	50.0	0%	0%	Medium	44	13.32	54.17
hair body	INR	500.0	0%	0%	High	96	14.36	61.08
hair conditioner on skin	INR	500.0	0%	0%	Low	24	13.63	69.02
hair conditioner with sunscreen	INR	500.0	0%	0%	Medium	48	18.02	76.94
hair skin care	INR	500.0	0%	0%	Low	13	32.42	103.30
hair skin products	INR	500.0	0%	0%	Low	29	20.76	82.70
hairdresser products shop	INR	500.0	0%	0%	High	96	14.36	61.08
hyper pigmentation on face	INR	50000.0	0%	0%	Low	20	10.65	64.69
hyper pigmentation products	INR	50000.0	0%	0%	Low	20	10.65	64.69
i care cream	INR	5000.0	0%	0%	Low	4	6.01	38.51
lotion for skin care	INR	50000.0	0%	0%	Medium	49	8.20	30.65
oil face face wash	INR	5000.0	0%	0%	Medium	34	7.66	68.84
personal care skin cream	INR	5000.0	0%	0%	Low	24	5.84	39.15
pigmentation on face products	INR	50000.0	0%	0%	Low	21	11.84	53.81
skin & hair	INR	50.0	900%	900%	High	81	9.47	43.23
skin & hair care products	INR	500000.0	0%	0%	High	86	22.84	63.67
skin and hair care products	INR	5000.0	0%	0%	Low	15	20.84	59.63
skin and hair care products	INR	5000.0	0%	0%	Low	15	20.84	59.63
skin and hair oil	INR	500.0	0%	0%	Low	14	9.53	52.34
skin and hair routine	INR	500.0	0%	0%	High	96	14.36	61.08
skin care and hair	INR	500000.0	0%	0%	High	86	22.84	63.67
skin care and hair care products	INR	500.0	0%	0%	Low	29	20.76	82.70
skin care face serum	INR	5000.0	0%	0%	Medium	59	16.08	59.69
skin care for hair	INR	50.0	0%	0%	High	99	4.25	18.90
skin care hair	INR	50.0	0%	900%	Low	29	5.04	36.10
skin care hair oil	INR	500.0	0%	0%	Low	29	20.76	82.70
skin care skin care	INR	5000.0	0%	900%	Medium	61	13.24	51.18
skin face scrub	INR	5000.0	0%	0%	Low	15	20.84	59.63
skin hair products	INR	500.0	0%	0%	Low	4	21.78	98.82
skin of hair	INR	50.0	0%	0%	High	98	1.45	29.65
skin routine products	INR	5000.0	0%	0%	Medium	47	23.79	61.06
skin serum	INR	5000.0	0%	0%	Low	8	3.31	19.63
skin wash routine	INR	5000.0	0%	0%	Low	18	22.75	61.04
spf hair conditioner	INR	500.0	0%	0%	High	95	5.96	43.26
spf products for hair	INR	500.0	0%	0%	High	96	2.18	53.21
sun protection hair products	INR	500.0	-90%	-90%	High	100	0.96	23.87
wash hair with body wash	INR	500.0	0%	900%	High	100	10.41	36.68

So as per above we need to start doing the Seo and Google Ads so customers find our brand in top searches

Content Loop

Content Loop :

Step 1:

For Youneek Pro Science

Hook - Unique Ingredient Based Solution for Hair & Skin

Generator - Brand ( Youneek )

Distributor - Users

Step 2:

We would be building Videos / reels in instagram and Facebook for the users

Step 3: Content loops Flow

Start : Aisha, Finds a reel of Youneek Pro science mentioning about secrets of Japanese Camellia - Its benefits , Secrets and how they contribute the effectiveness to our product
She visit the Website and Make the Purchase of Youneek Hair care range
She Uses the Product and happy about the Product and Shares the detail about the Brand To her Friends
Similar reel of Youneek pro science Ingredients she finds shares to her friends
One of the Friend Priya likes it , Shares to more people and make an purchase

Paid Ads

Paid Ads,

STEP 1 :

As our Brand Youneek Pro science , which is into Personal Care Range for products. If a Customer Purchase the product for first time, and they are happy about the products they will surely make an repurchase.

So on that basis our CAC : LTV ratio would be 1:4

Considering 1 Purchase in every Quarter

STEP 2:

We would work with 2 Main Channels

Google ads and Meta Ads.

GOOGLE ADS:

Display And Search Ads would be very helpful for our brand to acquire the customers

This is been planned considering ICP 1 - Shruti Jain and ICP 3 - Priya Sharma

Objective of Ads : Sales

Campaign Type : Search and Display

CTA - Landing on website / product Page

Location: India tier 1 cities

Keywords selection: Dandruff Shampoo / Hair Products / Itchy Scalp / Dry Hair / how to remove Dandruff / strengthing Hair / nurturing hair / Improving Textures/ Scalp Health

Campaign Design -

Sample 1 - https://nordicclick.com/resources/google-ads-preview-tool?id=U0herpt1eiVF

Sample 2 - https://nordicclick.com/resources/google-ads-preview-tool?id=uc3J5437MhCi

Ad budget :

We would spend 2000 Rs on daily budget .

We will keep checking on progress and similar Campaign will be launched

META Ads:

We would be focusing to videos based ads which will be shown in reels and stories

Focus would be more on Instagram Reels and Stories as per our target audience are more Instagram users

So Taking one of the ICP

Riya Mehta

Marketing Pitch - Protect Your Skin with Youneek Pro science SPF 50+ , The perfect blend for Nature and science.

Infused With the natural ingredients. Protects your skin from Uv rays without any harsh chemicals. It doesn't leave white cast or Make you feel greasy

Other ICP

Shruti Jain

Marketing Pitch : Say Goodbye to Dandruff and Hello to confident. Healthy scalp days!! YPS Special Action shampoo revitalizes your hair from Root to Tip. Embrace Every day with confidence of knowing your hair looks its best- Effortlessly

Below are the ads videos link for the Products Campaign

Sunscreen - https://drive.google.com/file/d/1JfJohupTmxBNZoSfrGgOLhXexCkW_qQq/view?usp=drive_link

Special Action Shampoo - https://drive.google.com/file/d/1NeBb0gJVaPvusBT9tyMIxrijvqygGnMN/view?usp=drive_link

Meta Ad Campaign

Objective - Sales

Audience - Tier 1 cities india,

Age - 18 to 35

Detail targeting- Behaviour wise Engaged shoppers , Interest wise Beauty , Hair products ,

Income wise segregation | Education wise

With Advantage + Audience

Campaign Budget - 2000 - 4000 daily

we hope this helped you break the cold start problem!

Reminder: This is not the only format to follow, feel free to edit it as you wish!